How Seoily Technologies Helped PetBuds Achieve 5.2X ROAS & 160% Growth in Sales
Client: PetBuds
Niche: E-commerce (Pet Care & Accessories)
Project Timeline: 6 Months
Services Used: Google & Meta Ads (Facebook + Instagram), SEO, SMM (Instagram, Facebook, Twitter (X), LinkedIn, Pinterest & Youtube), Conversion Rate Optimization (CRO), Creative Strategy & Performance Creatives
Client Overview
PetBuds is a UK-based premium pet products brand offering natural, safe, and quality-focused treats and wellness essentials for pets. When PetBuds approached Seoily Technologies, their digital presence was fragmented, sales were inconsistent, organic visibility was low, and the website lacked a compelling user experience.
The Core Pain Points of PetBuds (Before Seoily)
Unpredictable monthly sales.
Increasing ad spend but no real return.
Competitors were outperforming them in Google ranking & social visibility.
Website traffic is coming in, but almost no conversions.
No clarity on what was working.
Multiple agencies have tried before, but no consistent results.
Where Competitors Were Winning
Before joining Seoily, PetBuds noticed:
Leading pet brands ranked in the Top 3 for all major keywords.
Competitors had 3–4X more organic traffic.
Rivals had stronger Instagram presence and influencer connections.
Their ads had lower CPMs and conversion rates.
Competitors were getting 4–5X ROAS on Google.
Why Other Agencies Failed but Seoily Worked
Others focused on ads — we focused on the entire funnel.
→ Optimized user journey from click to conversion, not just impressions.
Others chased vanity metrics — we chased ROI.
→ Every campaign was linked to measurable growth in sales and ROAS.
Others ignored brand voice — we built an emotional connection.
→ Crafted storytelling and creatives that resonated with real pet parents.
Others worked in silos — we worked in sync.
→ Unified SEO, Ads, and Social under one integrated growth strategy.
Others reacted to trends — we built systems for scale.
Others had bigger budgets — we had a better strategy.
→ Competitors spent up to 10× more, but Seoily achieved stronger growth with 1/10th budget through smarter targeting and performance-focused execution.
What Seoily Improved
1. Website Experience Re-Engineered
Result: Bounce rate dropped by 32%, and session duration increased by 41%.
2. Product Experience Rebuilt
Result: Conversion rate improved by 58% over 6 months..
3. Influencer & Festival Campaign Push
Result: Social reach grew by 220% and brand searches jumped by 74%.
4. Consistent Social Media Presence
Result: Monthly social traffic increased by 187%.
5. Google Ads Became the Growth Engine
Meta Ads underperformed, but Google became its powerhouse due to strong SEO groundwork.
Result:
Google Ads ROAS: 5.2X
Cost per sale dropped by 43%
Revenue via Google Ads grew 310%
6. Spammy Backlink Disavow & SEO Growth
Result:
32 priority keywords ranked under Top-10
Organic clicks grew 145%
Impressions soared past 95K+ monthly
What Really Worked for PetBuds
Structured product pages → higher conversions
Blog-led SEO growth → stronger Google enquiries
Google Ads + SEO synergy → stable, scalable sales
Influencer content → community trust + brand recall
Website optimisation → smoother customer journey
Disavow of spammy links → instant ranking recovery
Impact Summary
Metric
Before
After Seoily
Growth
Monthly New Users
428
6.3K
+1,372%
Monthly Sales
£150–£200
£3,000–£4,500
+2,100%
Order Count
8–10
170–200
+1900%
Google Ads ROAS
0–2.3×
5.2×
+126%
Organic Clicks
150–200
460–520
+165%
Impressions
20K–30K
80K–95K+
+240%
PetBuds transformed from a scattered digital presence into a fast-growing, search-driven brand that sells consistently every month, powered by Seoily’s performance-first, content-rich approach.
Reach Out To Us!
If your brand is facing similar challenges like low visibility, poor conversions, inconsistent sales, or weak SEO. Seoily Technologies can help you scale with a proven, data-backed growth framework.
Grow your business using the tools, strategies, and support it needs to excel within the industry. Contact Seoily today to find out how our end-to-end solution-based approach can help you turn challenges into solutions to success.
