Digital Marketing and SEO – Reach To A Wider Audience
Digital is not a new concept anymore. In fact, it won’t be wrong to say that a major shift has been made to digital successfully. Whether you are in a big business or small, you need digital solutions to reach a wider audience. But a massive portion of the success that Digital enjoys is reined by SEO.
Digital marketing is basically about promoting your products and services on the internet. But you need the traffic to be a success on a digital podium. And traffic doesn’t land on your page by a stroke of luck. It is an outcome of strategic planning. If Digital Marketing is the heart, SEO is the cupid!! One compliments another.
SEO is the most effective tool and the smartest strategy to get traffic on your digital platform. But, for some reason, SEO doesn’t get its due recognition. Digital marketing has been acknowledged and embraced worldwide, SEO However is yet to achieve the same.
But, let us break it to you. Your digital policy will be a failure if you do not have your SEO strategy supporting it.
So how does SEO support your digital business?
Ignore the optimization on your site and you will know how difficult it gets for you to sustain.
Out of sight is out of mind:
You have your business set-up and your website running and yet not enough traffic on your page. Ever wonder why that happens? Because you have been ignoring SEO. Your business requires exposure which cannot be attained in the absence of SEO.
SEO follows the strict guidelines that search engines set and make way for your content to debut on and rule the top of search engines. You need to be in sight to be in the mind and SEO brings your business to the audience’s attention.
Now, how does SEO do it?
The working of SEO:
It is imperative for you to be in line with the updates that Google and other search engines make on a constant basis. Google performs a blended search to determine if your page has relevant text and keywords and if you could give the searcher what they are seeking or not. SEO ensures that your content is search friendly and that it appears instantly when relative research has been made on the web by the consumer. SEO makes your business searchable and enhances your ranking on the search engines.
You can implement your SEO policy once you know who your target audience is. SEO targets your audience in the most sure-shot way. You get qualified consumers who scroll the web looking for services similar to yours. SEO thus brings them to your page. SEO basically brings a defined audience that gets approached with precise and concise content.
How you target them?
Stuffing your page with links that have no relevance or substance is as good as pouring a bucket of water on jungle fire. Your business needs authority and credibility in the market and for that, you need to add links that add value to your services and business. Quality links will fetch quality traffic. It is more like a moving wheel of a bicycle. Quality links bring traffic, traffic motions conversations, conversations mean exposure, and exposure mean more traffic and better ranking.
Content that goes out in the form of PR, blogs, emails, and more, must adhere to your SEO strategy. Your content has to have the same tone and eventually the same motive that is to get maximum exposure, positive exposure. Everything that you are posting and releasing to perk up your brand visibility got to be in line with your SEO strategy to get the desired results.
Monitor your SEO policy:
There are analytics tools available that you can use to assess and understand the quality of traffic you get on your site. You can also assess what sort of content brings what kind of traffic and what eventually turns into conversions. SEO is a tool that finds the right keywords and phrases that are likely to be searched and you can use these analytics tools to determine which words worked and which failed and how you could evolve them further with your work to get even better results.
It would be apt to say that Digital marketing and SEO overlap. SEO gives business the right exposure and exposure eventually brings traffic. These two work in sync to achieve the desired results. The motive is to have the customers and to compel them to repeat your services and products. Blending your digital marketing strategy with SEO is the way to achieve the same.