Discover the key to driving targeted traffic and boosting sales. By understanding your audience, their values, and channel preferences throughout their purchase journey, you can pave the way for effective digital marketing strategies that fuel growth and foster brand advocacy.

Let’s move further to know the different ways to engage larger audience with digital marketing.

1. Know your audience priorities

Leverage insights from Google Analytics, Search Console, Facebook Insights, and Ad Manager to comprehend how customers discover your store and their actions upon arrival. Employ social media listening tools to gain valuable insights into customer opinions, preferences, and broader areas of interest. Let the wealth of data guide your path to understanding what truly matters to your audience.

Dive deep into demographic and psychographic profiles to truly grasp what captivates and matters to your audience. Seamlessly integrating with Big commerce backend, these tools utilize your store data and connected accounts (such as Facebook Power Editor) to retarget and push ads, enticing new clients to return to your site. Embrace the power of data-driven strategies to drive engagement and expand your customer base.

2. Speak the language of your audience

To truly relate and connect, adapt your voice and tone accordingly. Incorporate the actual words and phrases they use, ensuring your message resonates authentically with their unique communication style. By speaking their language and embracing their preferred terminology, we tapped into a deeper level of engagement and resonance with our target audience.

3. Know the organic keywords

Gain a comprehensive understanding of the keywords driving visitors to your store and delve deeper into the reasons behind their usage and the audience's stage in their journey. Keywords can generally be categorized into three main groups, each providing valuable insights into user intent and behavior.

Informational keywords: Used to seek broader information or topics. These individuals may be in the research phase, uncertain about their exact needs. This presents an opportunity for you to provide valuable assistance or intriguing content, increasing the likelihood that they will consider your offerings when they are ready to make a purchase.

Navigational Keywords: Utilized by users searching for a specific website or product, such as your brand name or a particular item you offer. These users have likely completed their research or know precisely what they want but may not be prepared to buy just yet. Alternatively, they may be returning customers seeking a repeat purchase.

Transactional Keywords: Employed by users actively looking to purchase a specific product, such as "buy bicycle tires." These individuals are either ready to make an immediate purchase or well on their way towards that decision.

4. Retarget and stay on top of mind

When customers first arrive at your store during the early stages of their purchase journey, whether through an informational keyword search, a guest blog post link, or a display ad, it's important to understand that they may not make an immediate purchase. This is a normal and expected behavior. You can still nurture these customers during the consideration phase and re-engage them with retargeting efforts, bringing them back to your store for future opportunities to convert.

Final Thought

By gaining a profound understanding of your customers and their motivations, you can effectively define a highly qualified audience. Armed with this knowledge, you can leverage digital channels to target and reach this audience, resulting in higher quality traffic, improved on-site engagement, and, ultimately, increased sales. The key lies in aligning your marketing efforts with the desires and preferences of your target audience, unlocking the full potential of your digital strategy.