Seoily
Services / Branding & creativeBranding agency · Identity, packaging, campaigns

Branding & creativepeople remember

Brands people remember and campaigns they act on.

Logo and identity design, brand guidelines, packaging and ad creatives from The Ugly Idea, our in-house creative agency. Every design is made to work in ads, on shelves and on screens.

Plan my brand project →
ShaileshSimrandeepGurpreetRitikaSandeep
30+ in-house specialists
design, dev, QA and growth
300+brands created for
5,000+creatives delivered
3–4 wkslogo and identity
NestléCastrolJSW PaintsHELLAReliance General InsuranceElectroluxMobilFICCIIIT IndoreSIAMJUETFirstHalePetBudsKala IndiaOrganic SattvaSkyfield AgritechVardhman AmranteEugenix Hair SciencesNIFTEMBehavior NationProp Firm MatchFabled LabsSolaWrapClarity Consulting GroupThe Blue Sky StudioEducation ElementsApniCabsDabbaXi-RISECar MitraNubergConnect BroadbandWorld Environment DayAdvantage Health Care IndiaPusa Krishi IncubatorAnnapoorna AnuFood IndiaadiB PureIndia Against Road CrashDrive Safe ClubCrore Haath Saath Saath2 Crore StepsClub D2SPac Mech ExLEADS 2021VensweTDIKisan Yuva ClubMG Engineers & ContractorsBARSbellaJDD Stone MinesCarpets ThailandDeszine TalksJust ProcureThe Middle ManNewstoneLinks Insurance ServicesACE Insurance BrokersAA Car TransportEmirates Queen 2023
In short

What does a branding agency do?

A branding agency defines how a business looks, sounds and is remembered.

Typical costFrom $1,600 per project
Timeline3–4 weeks identity, 6–8 weeks full system
TeamStrategist, designers, copywriter
DeliverablesLogo, palette, type, guidelines, templates
Get a fixed quote in 24h WhatsApp us
The problem

Why brands blend in

Most brands we meet don’t need more design. They need a clearer idea and a system that holds it together.

Safe colors and stock imagery make the brand forgettable in a crowded feed or shelf.
seoily / creative / issue-01.logLIVE
✕Blue logo, stock photos, generic fontAudit
✕Customers mix you up with competitorsSurvey
⚙Seoily: one distinct visual ideaFix
✓Brand recall up 2.1×Result
BEFORE1×WITH SEOILY2.1×Brand recall
Services

What we create

From the first sketch of a logo to the hundredth ad creative, made by one in-house studio.

Route B approved
Brand guide v1
Logo & identityLogo, colors, typography and visual language.
Print-ready3 variants
Packaging designLabels, boxes and pouches that stand out on shelf, on Amazon and online.
Brand strategyPositioning, audience, personality and messaging.
TypographyColor paletteIconographyIllustrationSocial templatesBrochuresSignageMerchandisePitch decksMotion design
Ways to work

Pick the project that fits

Best forNew businesses and startups
Timeline3–4 weeks
TeamStrategist, 2 designers
Brand discovery workshop
3 logo routes
Colors and typography
Starter brand guide
Our work

Brands and campaigns we’ve created

Bella Ultra Night “Thin. But not compromised.” ad
Bella “Soft Safe Strong” product range photo
Bella Ultra “Unstoppable Protection” tennis ad
Feminine care · Client42 lakh women reached in 24 daysSocial and paid media for a feminine-care brand brand-new to India — content, reels and awareness campaigns across Instagram, Facebook and YouTube in Punjab.
42 lakhreached
2.8 croreimpressions
₹1.11Lmedia
Read the case study →
Branding and creative portfolio

Identities, packaging and campaign creatives from The Ugly Idea studio.

BARS “No… soon in monsoon!” road-safety creative
JUET “Join JUET Guna B.Tech CSE” admissions creative
Kala India “Why choose Kala India?” block-print bedsheet post
Organic Sattva Yummy Pops roasted makhana range post
PetBuds “Chew Happy” dog toy creative
Proof, not promises

Our creative agency is one of our own brands.

The Ugly Idea designs for 300+ brands, including ours. Every creative is judged by what it does in a live campaign.

Bella Ultra Night “Thin. But not compromised.” adBella
The Ugly Idea “U & I” Friendship Day postThe Ugly Idea
Kala India “Why choose Kala India?” block-print bedsheet postKala India
PetBuds “Chew Happy” dog toy creativePetBuds UK
300+brands
5,000+creatives
48had creative turnaround
01A strong idea beats a pretty layoutEvery project starts with one sentence about what the brand stands for.
02Design for the smallest screen firstIf a logo or ad works at thumbnail size, it works everywhere.
03Test, don’t guessWe run creative variants in real campaigns and keep the winners.
See The Ugly Idea →
Process

How we build your brand

Step 1 · Week 1Discovery workshopWe learn your business, customers and competitors in a half-day video workshop at a time that suits you.
Brand questionnaire
Competitor review
Mood boards
FigmaIllustratorPhotoshopInDesignAfter EffectsBlenderPantoneDielinesFigma commentsFrame.io
Estimator

When could your brand be ready?

1. What do you need?
2. Scope
3. Extras
Estimated timeline
7–9weeks
Discovery·1 wkStrategy·1 wkDesign·3 wkRefine·2 wkRoll-out·1 wk
Suggested team: Strategist, designers, copywriter
Pricing

How much does logo and brand identity design cost?

A logo and identity from Seoily costs from $1,600 and a full brand system from $5,300. The price depends on research depth, the number of applications, packaging and whether you need a rebrand across several products.

Logo & identityNew businesses and startupsFrom $1,600per projectBrand discovery workshop3 logo routesColors and typographyStarter brand guide
MOST CHOSENFull brand systemBrands that want to look establishedFrom $5,300per projectPositioning and voiceFull identity systemBrand guidelinesTemplates for social and print
Creative retainerBrands that need creatives every monthFrom $1,400per monthAd and social creativesCampaign concepts48-hour ad turnaroundMonthly performance review

Indicative prices, excluding taxes. Fixed quote after a 20-minute call.

Compare

Seoily vs a large agency vs a freelancer

ProcessSeoilyWorkshop, 3 routes, refinementsFreelancer: One concept, quick revisionsLarge agency: Long research phase
TeamSeoilyStrategist, designers, copywriterFreelancer: One designerLarge agency: Large team, senior pitch only
TestingSeoilyTested in live ad campaignsFreelancer: Not testedLarge agency: Focus groups at extra cost
TurnaroundSeoily3–4 weeks for identityFreelancer: Fast, less depthLarge agency: 3–6 months
FilesSeoilyAll source files yoursFreelancer: Sometimes only PNGsLarge agency: Yours, after full payment
PriceSeoilyFrom $1,600Freelancer: From $200Large agency: Often $35,500+
Beyond the logo

A brand only works when people see it.

We take your new brand into the places it needs to perform: your website, your feed and your ads.

Website designA site that carries the brand.Social mediaA feed that looks and sounds like you.Brand filmsVideo that brings the brand to life.CampaignsAds that put the brand to work.
Numbers we report on

Design judged by results

300+brands designed for
5,000+creatives delivered
2.8×avg CTR lift on new creatives
48had creative turnaround
3routes in every identity project
100%files handed over
Figures from client campaigns and project records · updated quarterly
Why Seoily

Why brands pick Seoily for creative work

STRATEGYIDENTITYSYSTEMCAMPAIGNS
SEOILYYour brand
figma: route B approvedguidelines: v1 sharedpackaging: print-readyads: CTR 2.8×social: 40 templatesdeck: investor v3printer: proof OKmerch: samples in
01A real creative agencyThe Ugly Idea is our in-house studio, not a freelancer network.
02Design that performsCreatives are tested in live campaigns, not just presented.
03Strategy before styleEvery project starts with positioning and voice.
04Overnight turnaroundBrief us at the end of your day and see new ad creatives the next morning.
05A third to half the costAgency-grade branding at roughly a third to half of big-agency rates, on a fixed quote.
06You own everythingAll source files, guidelines and full IP handed over, under NDA if you need it.
Pairs well with

Related services

Industries we build for
CPG & foodEcommerce & DTCSaaS & startupsRestaurants & hospitalityHealthcare & clinicsReal estateFashion & beautyLegal & professional services
Serving businesses in
New YorkLondonTorontoSydneyDubaiLos AngelesChicagoMelbourneSingaporeSan FranciscoManchesterAustinDublinMiami
FAQ

Questions clients ask us

It depends on the scope; the pricing table above shows typical ranges. A logo and identity project is quoted after a short call, and the price is fixed before we start.

Talk to the team

Building a brand?

Talk to the studio behind 300+ of them.

ShaileshSimrandeepGurpreetRitikaWe’re online nowChat and WhatsApp open 24/7
WhatsApp the teamOpen 24/7, quick replies+91 98129 69000Speak to a strategist now
Book a 20-minute callCalendly · Google Meet link by email
Book Tomorrow, 11:00 am