Seoily
Case study · UK e-commerce

Zero sales to £44,442 for PetBuds UK

A new UK pet accessories store on Shopify with no sales. We built SEO first, layered organic social, then added Google Ads that held a 4.44× return for 14 months.

Google Ads · Apr 2025 – May 2026£44,442revenue from £0
4.44×ROAS for 14 months~1,930orders
Estimate your ad budget
Google Partner5 years · 30+ teamClientPetBuds UKIndustryPet accessories e-commerceMarketUnited KingdomServicesSEO · Social · Google Ads
Before you hire an agency

Questions an e-commerce founder should ask

Swipe through. Each answer uses real numbers.

01 / 6Can you grow a store from zero sales?Yes. PetBuds went from £0 to £44,442 in Google Ads revenue.See results →
02 / 6Will ads stay profitable?PetBuds held a 4.44× return on ad spend for 14 months.See the proof →
03 / 6What will each order cost?About £5.18 at PetBuds. Estimate yours in the calculator.Open calculator →
04 / 6Should we start with SEO or ads?We phase them: SEO foundation, organic social, then paid search.See the phases →
05 / 6Which channels should we invest in?The calculator suggests a mix for your revenue target.See channel mix →
06 / 6Who owns the store and ad accounts?You do. We work inside your Shopify and Google accounts.Talk to us →
Results

The growth in numbers

£44,442Revenue from Google Ads, from £0
4.44×ROAS, stable for 14 months
£10,000Total ad spend
~1,930Orders from new customers
£23Average order value
~£5.18Cost per order
2.4×Search impressions (31K → 76K a month)
14.4×Social followers (200 → 2,872)
The story

About PetBuds UK

PetBuds is a UK online store for pet accessories, from beds to everyday care. It launched in 2024 with no sales, no search visibility and no audience.

A family watching their dog asleep in a PetBuds bed

A new store with nothing to build on

Launched online with no customers and no revenue.

Foundation first, then paid demand

Phase 1SEO foundationTechnical fixes, deeper category and product pages, topical authority.25.7 → 10.1 avg position
Phase 2Organic socialReels and posts with £0 paid promotion.1M top reel views
Phase 3 · PeakGoogle AdsReady-to-buy demand, scaled while ROAS held.4.44× ROAS
NextWiden reachScaling what works across new audiences.
Organic search clicks by monthOct 2025 – May 2026 · record 428 in May
What we ran

Three channels, one profitable store

Category and product pages
01 · SEOCategory and product pagesTechnical foundations and topical authority for high-intent pet searches.
Reels that travel
02 · Organic socialReels that travelFollowers grew 14.4× with no paid promotion; one reel hit 1M views.
Ready-to-buy demand
03 · Google AdsReady-to-buy demand£10,000 spend returned £44,442 at a steady 4.44×.
Proof

Revenue, ROAS and rankings

Google Ads and Search Console figures for the store.

£44,442Ads revenue
4.44×ROAS
484Ksearch impressions (8 months)
2,621organic clicks
+45%monthly clicks (295 → 428)
10.1average position (from 25.7)
Every £1 in ads returned £4.44
Revenue calculator

What would it take to hit your sales target?

Step 1 of 3Target
300
Who you’ll work with

A named team, not a ticket queue

Shailesh JangraShailesh JangraFounder and CEO
Simrandeep KaurSimrandeep KaurDigital Marketing Manager
Gurpreet ThakurGurpreet ThakurSr. SEO Executive
Sandeep DograSandeep DograCreative Head
Ritika RanaRitika RanaCall Center Manager
Weekly report, monthly reviewPacing against your target
Your accounts, your dataAds and leads stay with you
Live dashboardsSee results as they happen
One accountable ownerA single point of contact
Client voice

Hear it from PetBuds UK

Manish Kumar★★★★★Manish KumarOwner at PetBuds
Partnering with Seoily for our performance marketing has been a great experience. Their strategic approach helped us achieve a 5x ROAS, improve lead quality, and reach more pet parents for our grooming and pet care services. The team is professional, responsive, and genuinely focused on driving results. Highly recommended!
Revenue from £0
£44,442
ROAS for 14 months
4.44×
Orders
~1,930
FAQ

Questions about this project

£44,442 from £10,000 of ad spend between April 2025 and May 2026, a 4.44× return.

Talk to the team

Want results like PetBuds UK’s?

Ask us anything.

ShaileshSimrandeepGurpreetRitikaWe’re online nowChat and WhatsApp open 24/7
WhatsApp the teamOpen 24/7, quick replies+91 98129 69000Speak to a strategist now
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More results

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