Case study · University admissions

502 seats filled for JUET in one cycle

Jaypee University of Engineering and Technology, Guna, needed enrollments, not just inquiries. We ran their ads, CRM tracking, call center and SEO as one system, and closed the 2025–26 cycle at 100.4% of target.

Estimate your admissions budget Hear it from JUET

Google PartnerMeta Business Partner[4.9] on Google5 years · 30+ specialists

2025–26 admissions cycle

502enrollments

Target 500100.4% achieved

9,006

leads

1,502

fee-paid applications

Client: JUET, Guna (M.P.) · NAAC A+
Programs: B.Tech, Diploma, BBA
Reach: 38 cities
Services: Ads · Call center · CRM · SEO

Also trusted by 60+ brands

Before you hire an agency

10 questions a Vice Chancellor should ask, answered with JUET's numbers

We asked admissions heads what they need to know before handing over a cycle. Each answer links to the proof on this page.

Have you filled seats for an institution like ours?

Yes. JUET closed at 502 enrollments against a 500 target, across B.Tech, Diploma and BBA.

See the results →

Will you send us leads, or students?

Students. We track every lead to a fee-paid seat, and our call center qualifies them before your counselors do.

See the funnel →

What will each admission cost us?

It depends on seats, fees and competition. Our calculator estimates budget, cost per admission and ROI for you.

Open the calculator →

Which channels should we invest in?

A mix by program. Engineering, management and diploma students respond to different channels and messages.

See the channel mix →

How do you compete with bigger universities?

Program-level messaging, early start, and retargeting during spot rounds when bigger names have stopped.

See competition →

When do we need to start?

Four to five months before your peak. For JUET, tracking went live in January for a May peak.

See the timeline →

Who will actually work on our account?

A named team covering strategy, ads, SEO, creative and calling, led by our founder.

Meet the team →

How will we track progress?

Live CRM visibility plus a weekly report and monthly review against your seat target.

How we work →

Who owns the ad accounts and student data?

You do. Campaigns run in your accounts and leads sit in your CRM.

Our terms →

What if we fall behind target mid-cycle?

[Your mid-cycle recovery commitment, e.g. weekly pacing checks and budget shifts to the best-converting programs.]

Read the FAQ →

Results

The cycle in numbers

502Enrollments, target 500

9,006Leads generated, Jan–Sep

4,228Applications started

1,502Fee-paid applications

46.95%Lead to application

23%Peak paid conversion, May

38Cities targeted

+108%Organic sessions in 18 weeks

From inquiry to enrollment

Nearly half of leads applied; one in three of those paid

Leads

9,006

100%

Applications started

4,228

46.9%

Fee-paid

1,502

16.7%

Enrolled

502

5.6%

The client

About JUET Guna

Jaypee University of Engineering and Technology is a NAAC A+ accredited private university in Guna, Madhya Pradesh, part of the Jaypee group.

It offers B.Tech, including Computer Science with AI, cyber security and data science tracks, plus Diploma and BBA programs. Each competes for a different student in a crowded private-university market.

The challenge

Plenty of inquiries. Too few seats filled.

JUET had tried other agencies. What was missing was one team that owned every inquiry until it became a fee-paid seat.

Leads were not enrollments

Volume meant little without a way to move applicants to a fee-paid seat.

A months-long decision

Students and parents decide over weeks, so one-shot campaigns leak.

No clear attribution

It was hard to see which program or source produced paid applications.

Every program is different

A CSE aspirant and a Diploma student need different messages.

Thousands need a human call

Qualifying every inquiry needs calling capacity the office lacked.

A compressed season

Most demand lands in a few months; every stage must perform on time.

How the cycle ran

Tracking first, then demand, then the May peak

Jan – Feb

Set up and track

UTM tracking into Meritto CRM; program campaigns go live.

460 leads

Mar – Apr

Build demand

Google and Meta scale by program and city before results.

1,955 leads

May – Jun · Peak

Convert at peak

Call center works the surge; paid conversion peaks at 23%.

4,592 leads

Jul – Sep

Spot admissions

Urgency and retargeting ads fill the remaining seats.

1,999 leads

Leads by month

Peak 2,607 in May

313

147

825

1,130

2,607

1,985

1,289

631

What we ran

Four workstreams, one admissions number

01 · Performance ads

Campaigns per program

Google and Meta across 38 cities: placements for CSE, scholarships for Diploma and BBA, urgency for spot rounds.

Campaign dashboard on a laptop in a team review

02 · Tracking and CRM

Every lead tagged

UTM-tagged campaigns into Meritto CRM, so budget followed paid applications, not cheap clicks.

Call center team on headsets at their laptops

03 · Call center

Every lead called

Our in-house team qualified inquiries and guided students to application, scaling up for May.

Call, email and message icons over a phone

04 · Nurture

Four-channel follow-up

Steady contact through a months-long decision, without waiting on the admissions office.

SEO results

Organic search, built from zero in 18 weeks

JUET had no active SEO before May 2026. Organic traffic more than doubled and overtook Direct to become the No. 2 channel.

Organic sessions before59,604

After 18 weeks123,757 · +108%

187KGoogle clicks

5.14MImpressions

6.2Avg position · CTR 3.6%

5 → 29Top-100 keywords

34 → 46Authority score

2.4K → 5.6KBacklinks

Organic is already converting451 leads → 136 paid → 50 enrolled

Google Search Console, 18 May – 23 Sep 2026.

Proof

Straight from JUET's dashboards

Unedited Google Analytics and Search Console screenshots for June 2026, in the middle of peak admissions season. Keyword data stays private to JUET.

167,939people visited JUET's website in June 2026 alone

33.2%came from organic search (55,729 users), the No. 2 channel after paid search

0.58engaged sessions per organic user, against 0.48 for paid search: search visitors engage more

87.4KGoogle clicks from 2.31M impressions in June, at a 3.8% CTR and average position 6.6

AI assistants are already sending students40 users arrived from AI tools in June, with the deepest engagement of any channel: 1m 26s per user and 1.38 engaged sessions. Small today, and growing as students ask AI where to study.

Google Analytics 4, user acquisition by first channel, 1–30 June 2026. Shared with JUET's permission [confirm].

Work gallery

The work behind JUET’s results

Creatives that ran, dashboards that prove it, and the product our team shipped. Tap any image to enlarge.

1–3 of 10

Ad creativeB.Tech CSE: AI, cyber security and data science

Ad creativeDiploma: Civil and Mechanical

SEO resultsGA4: 167,939 users in June 2026

SEO resultsSearch Console: 87.4K clicks in June 2026

WebsiteJUET website on desktop and mobile

Behind the scenesCall-center team at work

Admissions calculator

What would your admissions cycle cost, and return?

Move the sliders. The funnel uses JUET's real conversion rates; cost per lead depends on how competitive your market is.

Seats to fill500

1002,000

Average annual fee per student$1,800

$600$6K

Program length

Main program type

Competition in your region

Assumes JUET's funnel: 5.57% of leads enroll. Cost per lead: $5.50 for medium competition [replace with Seoily benchmarks]. Media budget only; agency fee not included.

Estimated media budget$49,341$99 per admission

Return on media spend73×$3.6M tuition over 4 years

8,971Leads you'll need

4,212Applications to expect

1,496Fee-paid applications

$900,000First-year fee revenue

Recommended channel mix

Engineering · medium competition

Google Search

35% · $17,269

A busy but winnable market

LowMediumHigh

Several universities compete for the same students. Program-level messaging and fast follow-up decide who gets the seat.

How we'd play it

Separate campaigns and creative for every program.

Call every lead quickly; speed beats a bigger budget.

Hold budget back for spot admissions in July to September.

Start campaigns: about 4 months before results season, as JUET did in January

Get an exact plan for my institution Estimates only. We'll replace them with real numbers for your programs.

Who you'll work with

A named team, not a ticket queue

Seoily has spent five years building a 30+ person team in Mohali across strategy, ads, SEO, creative and an in-house call center.

Shailesh JangraFounder and CEO · strategy

Simrandeep KaurDigital Marketing Manager

Gurpreet ThakurSr. SEO Executive

Sandeep DograCreative Head

Ritika RanaCall Center Manager

Weekly report, monthly review

Pacing against your seat target, by program and city.

Your accounts, your data

Ads run in your accounts; every lead stays in your CRM.

Live CRM visibility

See calls, applications and payments as they happen.

One accountable owner

A single point of contact for your admissions office.

Client voice

Hear it from the people involved

★★★★★Verified client

After trying multiple agencies without the desired results, we partnered with Seoily for a complete 360° marketing approach. From strategy and campaigns to lead and call management, their team handled it end-to-end. Their hands-on understanding of JUET made a real difference. Highly recommended!

Dr. Dhananjay MishraJUET, Jaypee University

Seats filled, target 500: 502
Leads in one cycle: 9,006
Lead to application: 46.95%

Lessons

What made it work, for any college

Measure seats, not leads

Optimizing for fee-paid applications changed which programs and cities got budget.

One owner for the funnel

When one team runs ads and calls, no good lead goes cold in a hand-off.

Speak to each program

CSE students respond to placements; Diploma and BBA families to scholarships.

FAQ

Questions about this project

Something else? Ask our team.

How many enrollments did Seoily deliver for JUET?

502 enrollments in the 2025–26 cycle against a target of 500 (100.4%), from 9,006 leads, 4,228 started applications and 1,502 fee-paid applications.

Which channels were used?

Google and Meta ads by program across 38 cities, UTM tracking into Meritto CRM, an in-house call center, four-channel nurture (call, email, SMS, WhatsApp) and SEO.

How long did SEO take to show results?

SEO began in May 2026. In 18 weeks organic sessions grew from 59,604 to 123,757, producing 451 leads, 136 paid applications and 50 enrollments.

Does JUET get visitors from AI tools like ChatGPT?

Yes. In June 2026, Google Analytics recorded 40 users arriving from AI assistants, with the highest engagement of any channel (1m 26s per user). Organic search brought 55,729 users that month, 33.2% of all traffic.

How much does an admissions campaign cost?

It depends on seats, fees, programs and competition. Use the calculator above for an estimate; [your pricing model, e.g. monthly retainer plus media] is shared in a costed plan after the first call.

What if we fall behind target mid-cycle?

[Your commitment, e.g. weekly pacing checks against target, and budget moved to the programs and cities converting best.]

Can Seoily run admissions for my college?

Yes. We plan and run program-level ads, landing pages, CRM tracking, calling and SEO for colleges and universities. Book a call for a free funnel review.

Talk to the team

Want results like JUET’s? Ask us anything.

Chat with our assistant, message the team on WhatsApp, or book a call. Whichever you pick, a real strategist follows up within one working day.

We’re online nowChat and WhatsApp open 24/7

WhatsApp the teamOpen 24/7, quick replies +91 98129 69000Speak to a strategist now

Book a 20-minute callPick a slot on Calendly. The Google Meet link comes straight to your inbox.

Book Tomorrow, 11:00 am

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Hi! I’m Seoily’s assistant. Want results like JUET’s? Pick a question below or type your own.

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Case study · Admissions

502 seats filled for JUET in one cycle

Ads, CRM tracking, call center and SEO run as one system for Jaypee University, Guna.

502enrollments100.4%

9,006leads1,502fee-paid38cities

Estimate your admissions budget

Google PartnerMeta Business Partner[4.9] Google5 years · 30+ team

Before you hire an agency

10 questions a Vice Chancellor should ask

Swipe through. Each answer uses JUET's numbers.

01 / 10Have you filled seats for an institution like ours?Yes. JUET closed at 502 enrollments against a 500 target.See results →

02 / 10Will you send us leads, or students?Students. Every lead is tracked to a fee-paid seat and called by our team.See the funnel →

03 / 10What will each admission cost?It depends on seats, fees and competition. Our calculator estimates it.Open calculator →

04 / 10Which channels should we invest in?A mix by program type. The calculator recommends one.See channel mix →

05 / 10How do you compete with bigger universities?Program-level messages, an early start, and retargeting in spot rounds.See competition →

06 / 10When do we need to start?Four to five months before peak. JUET went live in January for a May peak.See timeline →

07 / 10Who will work on our account?A named team across strategy, ads, SEO, creative and calling.Meet the team →

08 / 10How will we track progress?Live CRM visibility, a weekly report and a monthly review.How we work →

09 / 10Who owns the ad accounts and data?You do. Campaigns run in your accounts; leads stay in your CRM.Our terms →

10 / 10What if we fall behind mid-cycle?[Your mid-cycle recovery commitment.]Read FAQ →

Results

The cycle in numbers

4,228Applications started

46.95%Lead to application

23%Peak paid conversion

+108%Organic in 18 weeks

From inquiry to enrollment

Leads9,006

Applications · 46.9%4,228

Fee-paid · 16.7%1,502

Enrolled · 5.6%502

The story

About JUET Guna

A NAAC A+ private university in Guna, M.P., part of the Jaypee group, running B.Tech, Diploma and BBA programs.

The challenge

Volume meant little without a way to move applicants to a fee-paid seat.

How the cycle ran

Swipe →

Jan – FebSet up and trackMeritto CRM tracking, campaigns live.460 leads

Mar – AprBuild demandAds scale by program and city.1,955 leads

May – Jun · PeakConvert at peakCall center works the surge.4,592 leads

Jul – SepSpot admissionsRetargeting fills the last seats.1,999 leads

Leads by monthPeak 2,607 in May

What we ran

Four workstreams, one number

01 · Performance adsCampaigns per programGoogle and Meta across 38 cities.

02 · Tracking and CRMEvery lead taggedBudget follows paid applications.

03 · Call centerEvery lead calledQualified and guided to apply.

04 · NurtureFour-channel follow-upSteady contact for months.

SEO results

Organic, built from zero in 18 weeks

Sessions before59,604

After 18 weeks123,757 · +108%

187KClicks

5.14MImpressions

6.2Avg position

Organic is already converting451 leads → 136 paid → 50 enrolled

Proof

Straight from JUET's dashboards

Real screenshots from June 2026, peak admissions season. Keywords kept private.

167,939website users in June 2026

33.2%from organic search, the No. 2 channel after paid

0.58engaged sessions per organic user vs 0.48 for paid

AI assistants already send students40 users from AI tools in June, with the deepest engagement of any channel: 1m 26s per user.

Google Analytics 4, user acquisition by first channel, 1–30 June 2026. Shared with JUET's permission [confirm].

Work gallery

The work behind JUET’s results

Swipe through. Tap any image to see it full screen.

Admissions calculator

What would your cycle cost, and return?

Step 1 of 4Seats

How many seats do you need to fill?500

1002,000

Who you'll work with

A named team, not a ticket queue

Shailesh JangraFounder and CEO

Simrandeep KaurDigital Marketing Manager

Gurpreet ThakurSr. SEO Executive

Sandeep DograCreative Head

Ritika RanaCall Center Manager

Weekly report, monthly reviewPacing against your seat target

Your accounts, your dataAds and leads stay with you

Live CRM visibilityCalls, applications and payments

Client voice

Hear it from JUET

★★★★★Dr. Dhananjay MishraJUET, Jaypee University

After trying multiple agencies without the desired results, we partnered with Seoily for a complete 360° marketing approach. From strategy and campaigns to lead and call management, their team handled it end-to-end. Their hands-on understanding of JUET made a real difference. Highly recommended!

Seats filled, target 500: 502
Leads in one cycle: 9,006
Lead to application: 46.95%

FAQ

Questions about this project

502 in the 2025–26 cycle against a target of 500, from 9,006 leads, 4,228 applications and 1,502 fee-paid applications.

Talk to the team

Want results like JUET’s? Ask us anything.

We’re online nowChat and WhatsApp open 24/7

WhatsApp the teamOpen 24/7, quick replies +91 98129 69000Speak to a strategist now

Book a 20-minute callCalendly · Google Meet link by email

Book Tomorrow, 11:00 am

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100K+ callsFirstHale · Insurance

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1,500+ leadsVardhman City Centre

Planning your next admissions cycle?

Share your seat targets. A strategist replies within one working day.

Chat on WhatsApp

502 seats filled for JUET in one cycle

10 questions a Vice Chancellor should ask, answered with JUET's numbers

Have you filled seats for an institution like ours?

Will you send us leads, or students?

What will each admission cost us?

Which channels should we invest in?

How do you compete with bigger universities?

When do we need to start?

Who will actually work on our account?

How will we track progress?

Who owns the ad accounts and student data?

What if we fall behind target mid-cycle?

The cycle in numbers

From inquiry to enrollment

About JUET Guna

Plenty of inquiries. Too few seats filled.

Leads were not enrollments

A months-long decision

No clear attribution

Every program is different

Thousands need a human call

A compressed season

Tracking first, then demand, then the May peak

Set up and track

Build demand

Convert at peak

Spot admissions

Leads by month

Four workstreams, one admissions number

Campaigns per program

Every lead tagged

Every lead called

Four-channel follow-up

Organic search, built from zero in 18 weeks

Straight from JUET's dashboards

The work behind JUET’s results

What would your admissions cycle cost, and return?

Recommended channel mix

A busy but winnable market

How we'd play it

A named team, not a ticket queue

Hear it from the people involved

What made it work, for any college

Measure seats, not leads

One owner for the funnel

Speak to each program

Questions about this project

Want results like JUET’s? Ask us anything.

More results we've delivered

Planning your next admissions cycle?

Get your free admissions plan

502 seats filled for JUET in one cycle

10 questions a Vice Chancellor should ask

The cycle in numbers

About JUET Guna

The challenge

How the cycle ran

Four workstreams, one number

Organic, built from zero in 18 weeks

Straight from JUET's dashboards

The work behind JUET’s results

What would your cycle cost, and return?

A named team, not a ticket queue

Hear it from JUET

Questions about this project

Want results like JUET’s? Ask us anything.

More results

Planning your next admissions cycle?