Packaging that gets picked up on the shelf and in the scroll.
Product packaging and label design from The Ugly Idea, Seoily’s in-house creative studio, for food, beauty and DTC brands. We hand over print-ready dielines and Amazon-ready assets your printer and listings can use first time.
30+ in-house specialists design, development, QA and growth
✓Printer proofApproved, no color shift
◆Dieline8 oz pouch, 4 SKUs
↗Retail listing2 national chains
300+brands designed for
4–6 wksfrom brief to print-ready
3concept routes per project
Trusted by founders, growing businesses and enterprise brands
In short
What does a packaging design agency do?
A packaging design agency creates the boxes, pouches, labels and bottles your product is sold in, so it stands out on the shelf, explains itself in seconds and prints correctly.
✓Three concept routes on realistic mock-ups
✓Print-ready files checked with your printer
✓Designed for the shelf and Amazon thumbnails
CPG, food, beauty and DTC brands use one when launching a product, entering retail or refreshing a tired pack.
At Seoily, packaging is designed by The Ugly Idea, our in-house creative agency. We audit your shelf and Amazon category, show three concept routes on 3D mock-ups, extend the winner across every SKU and build print-ready files on your printer’s dielines.
Most packaging problems are not about looks. They’re about being seen, understood and printed right.
seoily / packaging / issue-01.logLIVE
✕Pack shot next to 14 competitorsShelf audit
✕Shoppers can’t spot the brand from 6 ftTest
⚙Seoily: one bold color block per SKUFix
✓Found in under 3 secondsResult
BEFORE9s→WITH SEOILY3sTime to find on shelf
Services
What we design
From the first sketch to the file your printer runs, made by one in-house packaging team.
Shelf audit
Color systems
Label designFront and back labels with FDA labeling basics laid out clearly: identity, net quantity, Nutrition Facts, ingredients and allergens.Talk to us about this
Healthy snacks · ClientA makhana range that stands out in a plain aisleJar labels for the Yummy Pops range, with a color code for each flavor, built to read clearly on shelf and in ecommerce thumbnails.
Men’s grooming · ClientHair and beard care packs with one bold systemBottle labels and a combo box for a fermented-fruit hair and beard care range, with one black-and-orange system across shampoos, scalp sprays, serums and washes.
Paints & coatings · ClientPaint packs that hold their own on a crowded dealer shelfBags, buckets and retail displays for the Vogue StoneTex texture finish and the Pixa emulsion range, with clear product names, feature icons and application steps.
Organic foods · ClientOne organic label system for seeds and pulsesJar labels and pouches for an organic seeds and pulses range, with one layout and a color for each product, so the range reads as a family on shelf.
Packaging portfolio
Packs, labels and ranges we’ve designed for food, lifestyle and pet brands.
KYCOrganic pulses pouch range10 SKUs, one system
Organic SattvaYummy Pops makhana jarsOne label, every flavor
FermenzaHair growth range4 SKUs, one system
JSW PaintsPixa emulsion bucketsBucket labels + store display
FermenzaBeard serum & wash labels3D renders for listings
Proof, not promises
Our packaging team is part of our own creative agency.
The Ugly Idea has designed for 300+ brands. The same designers who make your pack also make the ads and listings that sell it.
01Design for six feet awayIf shoppers can’t read the brand and product from across the aisle, the details don’t matter.
02Talk to the printer earlyWe share dielines with your printer before final design, so nothing changes at proof stage.
03The thumbnail is the new shelfEvery pack is checked at Amazon and Walmart thumbnail size before sign-off.
Timelines assume feedback within two business days and dielines from your printer in week one. Final plan and price come after a short call.Get my packaging quote →
Pricing
How much does packaging design cost?
Label design starts from $550 per SKU and full product packaging from $1,400. The price changes with the number of SKUs, structural work, custom illustration and premium finishes.
LabelSingle products and quick launchesFrom $550per SKU
✓2 label concepts✓Front and back label✓FDA label layout✓Print-ready file
Can’t find yours? Ask in the chat below and a real person replies.
Label design starts from $550 per SKU and full product packaging from $1,400. CPG range projects across several SKUs usually start from $4,200. Price depends on SKUs, structure and illustration.
A label takes two to three weeks and new packaging four to six weeks from brief to print-ready files. Larger ranges take six to eight weeks.
Yes. We build artwork on your printer’s dielines and hand over print-ready files with color separations and bleeds checked.
We lay out FDA labeling basics clearly, including the statement of identity, net quantity, Nutrition Facts or Supplement Facts panel, ingredients and allergens. You or your regulatory adviser confirm the content itself, as we don’t give legal sign-off.
Yes. We design for Amazon’s image rules and Frustration-Free Packaging guidelines, and for shelf needs such as UPC placement, shelf-ready trays and case packs. We follow the supplier guide your retailer gives you.
Yes. We work with brands worldwide. You get one creative lead, a shared Figma file for comments and a weekly call in your time zone, with hours that overlap your workday.
We build every file to your printer’s specs, check proofs with them before the print run and fix any file error at no charge. We can’t guarantee sales or retail listings, but every route is tested on shelf and at thumbnail size first.
You do. All artwork, dielines and source files are handed over on final payment, and we sign an NDA before seeing unreleased products.
Product samples or photos, your printer’s dielines if you have them, mandatory label text and feedback within two business days.
A freelancer is affordable but often stops at flat artwork that needs printer fixes, and a large branding agency can take months and bill for strategy you may not need. A senior offshore studio like ours delivers concepts, dielines and Amazon assets for roughly a third to half the cost.
Talk to the team
Launching a product? Talk to the studio behind 300+ brands.
Chat with our assistant, message the team on WhatsApp, or book a call. Whichever you pick, a real strategist follows up within one working day.
Packaging that gets picked up on the shelf and in the scroll.
✓Printer proofApproved, no color shift
◆Dieline8 oz pouch, 4 SKUs
Product packaging and label design from The Ugly Idea, Seoily’s in-house creative studio, for food, beauty and DTC brands. We hand over print-ready dielines and Amazon-ready assets your printer and listings can use first time.
30+ in-house specialists design, dev, QA and growth
300+brands designed for
4–6 wksfrom brief to print-ready
3concept routes per project
In short
What does a packaging design agency do?
A packaging design agency creates the boxes, pouches, labels and bottles your product is sold in, so it stands out on the shelf, explains itself in seconds and prints correctly.
CPG, food, beauty and DTC brands use one when launching a product, entering retail or refreshing a tired pack.
At Seoily, packaging is designed by The Ugly Idea, our in-house creative agency. We audit your shelf and Amazon category, show three concept routes on 3D mock-ups, extend the winner across every SKU and build print-ready files on your printer’s dielines.
Healthy snacks · ClientA makhana range that stands out in a plain aisleJar labels for the Yummy Pops range, with a color code for each flavor, built to read clearly on shelf and in ecommerce thumbnails.
Men’s grooming · ClientHair and beard care packs with one bold systemBottle labels and a combo box for a fermented-fruit hair and beard care range, with one black-and-orange system across shampoos, scalp sprays, serums and washes.
Paints & coatings · ClientPaint packs that hold their own on a crowded dealer shelfBags, buckets and retail displays for the Vogue StoneTex texture finish and the Pixa emulsion range, with clear product names, feature icons and application steps.
Organic foods · ClientOne organic label system for seeds and pulsesJar labels and pouches for an organic seeds and pulses range, with one layout and a color for each product, so the range reads as a family on shelf.
Packaging portfolio
Packs, labels and ranges we’ve designed for food, lifestyle and pet brands.
KYC · CPG rangeOrganic pulses pouch range10 SKUs, one system
Label design starts from $550 per SKU and full product packaging from $1,400. The price changes with the number of SKUs, structural work, custom illustration and premium finishes.
LabelSingle products and quick launchesFrom $550per SKU✓2 label concepts✓Front and back label✓FDA label layout✓Print-ready file
MOST CHOSENPackagingNew products and DTC launchesFrom $1,400per project✓3 concept routes✓3D mock-ups✓Dieline artwork for 1–3 SKUs✓Printer proof check
CPG rangeMulti-SKU ranges and retail rolloutsCustomquote✓Full range system✓Custom illustration✓Amazon and retail pack shots✓Printer coordination
Indicative prices, excluding taxes and printing. Fixed quote after a 20-minute call.
Compare
Seoily vs a freelancer vs a large branding agency
Concept routesSeoilyThree, on 3D mock-upsFreelancer: One or two flat designsLarge agency: Three, after long strategy phase
Print-ready filesSeoilyBuilt on your printer’s dielinesFreelancer: Often need printer fixesLarge agency: Yes, via a separate studio
Range extensionsSeoilySystem designed for every SKUFreelancer: Charged per new SKULarge agency: Yes, at high per-SKU fees
Amazon and retail assetsSeoilyPack shots and listings includedFreelancer: Usually not offeredLarge agency: Separate digital team
TimelineSeoily4–6 weeks to print-readyFreelancer: Varies with availabilityLarge agency: 10–16 weeks
CostSeoilyFrom $1,400 per packFreelancer: From $300 per packLarge agency: From $17,500 per range
After the pack is printed
A great pack still needs to be seen.
We take your new packaging into the places it has to sell: Amazon, your store, social feeds and ads, all from the same studio.
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FAQ
Questions brands ask about packaging design
Label design starts from $550 per SKU and full product packaging from $1,400. CPG range projects across several SKUs usually start from $4,200. Price depends on SKUs, structure and illustration.
A label takes two to three weeks and new packaging four to six weeks from brief to print-ready files. Larger ranges take six to eight weeks.
Yes. We build artwork on your printer’s dielines and hand over print-ready files with color separations and bleeds checked.
We lay out FDA labeling basics clearly, including the statement of identity, net quantity, Nutrition Facts or Supplement Facts panel, ingredients and allergens. You or your regulatory adviser confirm the content itself, as we don’t give legal sign-off.
Yes. We design for Amazon’s image rules and Frustration-Free Packaging guidelines, and for shelf needs such as UPC placement, shelf-ready trays and case packs. We follow the supplier guide your retailer gives you.
Yes. We work with brands worldwide. You get one creative lead, a shared Figma file for comments and a weekly call in your time zone, with hours that overlap your workday.
We build every file to your printer’s specs, check proofs with them before the print run and fix any file error at no charge. We can’t guarantee sales or retail listings, but every route is tested on shelf and at thumbnail size first.
You do. All artwork, dielines and source files are handed over on final payment, and we sign an NDA before seeing unreleased products.
Product samples or photos, your printer’s dielines if you have them, mandatory label text and feedback within two business days.
A freelancer is affordable but often stops at flat artwork that needs printer fixes, and a large branding agency can take months and bill for strategy you may not need. A senior offshore studio like ours delivers concepts, dielines and Amazon assets for roughly a third to half the cost.
