An insurance business, built from zero
There was no daily-pay insurance plan for Uber driver-partners, no website and no app. We designed the plans, built the app and dashboard, and run the call center that sells and supports every policy.
- Client
- FirstHale · insurtech
- Customers
- Uber driver-partners
- Market
- India
- Services
- Plans · App · Call center · Digital
Questions an insurance founder should ask, answered with FirstHale’s numbers
Can you launch with no digital presence at all?
Yes. FirstHale had no website, app or dashboard. We built all three.
See what we built →Do you bring leads, or sell policies?
We sell. Our call center has handled 100K+ calls and sold 500+ plans.
See results →What will each policy cost to acquire?
Our calculator estimates leads, budget and cost per policy for you.
Open calculator →Can you support customers after the sale?
Yes. 200+ renewals, claims and roadside support run through the same team.
See renewals →Which channels should we use?
Social and digital to acquire, the call center to guide and sell.
See channel mix →The business in numbers
The customer journey we run (stages, not volumes)
About FirstHale
FirstHale sells insurance to Uber driver-partners. Drivers earn daily, so annual premiums never fit their cash flow. FirstHale needed a product, a digital presence and a sales team, all at once.
A new product in a market with nothing to copy
No daily-pay plan
No insurance plan in the market matched how drivers earn.
No digital presence
No website, social media or search visibility.
No app or dashboard
Nothing for drivers to use or for the team to manage sales.
Manual partner steps
No automated partner connectivity, so sales were slow and error-prone.
Five workstreams, run by one team
Plan design
Daily and monthly pay plans built around driver cash flow.
App, dashboard and automation
Driver app, team dashboard and automated partner connectivity.
3 productsWebsite, social and traffic
Digital acquisition bringing drivers in.
30K+ monthly trafficCall center
Guiding, selling and supporting every policy.
100K+ callsProduct, platform and people
Daily and monthly pay plans
Insurance priced for how drivers actually earn.
App and team dashboard
Drivers buy and manage policies; the team tracks every sale.
Website and social
Driver-first social content and digital acquisition.
Sell and support
Inbound and outbound calls, renewals and claims help.
Built from zero, still running
Every number below comes from systems we built and operate for FirstHale.
The work behind FirstHale’s results
Creatives that ran, dashboards that prove it, and the product our team shipped. Tap any image to enlarge.
What would it cost to sell your policies?
Estimate leads, budget and cost per policy. Close rate and cost per lead are starting assumptions we replace with your numbers.
Assumes 8% of leads convert; cost per lead: $1.50 / $2.50 / $4 for low / medium / high competition [replace with Seoily benchmarks]. Media budget only; agency fee not included.
Recommended channel mix
Medium competitionSeveral competitors target the same buyers. Clear positioning and fast follow-up decide who wins.
A named team, not a ticket queue
Shailesh JangraFounder and CEO
Simrandeep KaurDigital Marketing Manager
Gurpreet ThakurSr. SEO Executive
Sandeep DograCreative Head
Ritika RanaCall Center ManagerWhat made it work
Fit the product to the customer’s cash flow
Daily pay made insurance possible for drivers.
Trust-heavy products need a human call
The call center turns interest into a paid plan.
Retention is part of acquisition
Renewals and claims support keep customers covered.
Questions about this project
Daily and monthly plan design, a driver app, a team dashboard, partner automation, the website and social presence, and call-center operations.
500+ driver insurance plans, with 100K+ calls handled and 200+ renewals.
Yes. Our in-house team handles inbound and outbound calls, sales and after-sale support.
[Your pricing model.] Use the calculator above for a media estimate.
Want results like FirstHale’s? Ask us anything.
Chat with our assistant, message the team on WhatsApp, or book a call. Whichever you pick, a real strategist follows up within one working day.
We’re online nowChat and WhatsApp open 24/7
Launching or scaling an insurance product?
Share your goal. A strategist replies within one working day with a first plan and budget.
+91 98129 69000
An insurance business, built from zero
There was no daily-pay insurance plan for Uber driver-partners, no website and no app. We designed the plans, built the app and dashboard, and run the call center that sells and supports every policy.
Questions an insurance founder should ask
Swipe through. Each answer uses real numbers.
The business in numbers
About FirstHale
FirstHale sells insurance to Uber driver-partners. Drivers earn daily, so annual premiums never fit their cash flow. FirstHale needed a product, a digital presence and a sales team, all at once.
A new product in a market with nothing to copy
No insurance plan in the market matched how drivers earn.
No website, social media or search visibility.
Nothing for drivers to use or for the team to manage sales.
No automated partner connectivity, so sales were slow and error-prone.
Five workstreams, run by one team
Product, platform and people
Built from zero, still running
Every number below comes from systems we built and operate for FirstHale.
The work behind FirstHale’s results
Swipe through. Tap any image to see it full screen.
What would it cost to sell your policies?
A named team, not a ticket queue
Shailesh JangraFounder and CEOSimrandeep KaurDigital Marketing ManagerGurpreet ThakurSr. SEO ExecutiveSandeep DograCreative HeadRitika RanaCall Center ManagerQuestions about this project
Daily and monthly plan design, a driver app, a team dashboard, partner automation, the website and social presence, and call-center operations.
500+ driver insurance plans, with 100K+ calls handled and 200+ renewals.
Yes. Our in-house team handles inbound and outbound calls, sales and after-sale support.
[Your pricing model.] Use the calculator above for a media estimate.
Want results like FirstHale’s?
Ask us anything.
We’re online nowChat and WhatsApp open 24/7More results
See all →Launching or scaling an insurance product?
Share your goal. A strategist replies within one working day.
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